Chief Marketing Officer and Managing Director, Europe, Middle East & Africa
Mobile Marketing Association
Paul is Chief Marketing Officer and Manager Director of the EMEA branch of the Mobile Marketing Association (MMA). The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 500 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide.
Paul leads the MMA’s global marketing efforts and more specifically the activities involving more than 150 member companies in EMEA. He has over 23 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. He has spent the past eight years in mobile marketing and has been a speaker at over 150 mobile events across the world, He is a Business Leader in The Marketing Society, writing regularly for their blog, a Fellow of the Institute of Direct Marketing, a Member of the Chartered Institute of Marketing and a mentor in the Marketing Academy.
You can follow Paul on Twitter @PaulBMMA.
Michael Becker is North American Managing Director of the Mobile Marketing Association. He is responsible for overseeing the association’s North American membership, research, strategic initiatives, events and education efforts. He also holds the position of founder and strategic advisor to iLoop Mobile, Inc., an industry leading mobile marketing solutions provider.
Michael is an adjunct professor of Mobile Marketing at Golden Gate University where he is pursuing his doctorate, with a focus on next generation consumer personal control and information management (PCIM) business models. He holds a degree in Business Administration from Saint Mary’s College of California and an MBA from Santa Clara University.
Previously, he held business development, marketing and sales positions with Ecrio, Inc., Nuvomedia, Inc., Agilent Technologies and A&D Engineering in Japan and the Americas. Michael is a recognized expert in the mobile marketing field and speaks regularly at industry conferences.
He is the founder and publisher of the International Journal of Mobile Marketing, has written many articles, and has authored two books (Mobile Marketing for Dummies and Web Marketing All-in-One for Dummies). Michael has extensive experience it technology start-up business development, sales and marketing.