Agenda

Thursday, August 22, 2013

 

8:00 AM

Registration Opens

9:00 - 9:10 AM

Welcome

 
Rohit Dadwal
Managing Director
Mobile Marketing Association Asia Pacific Limited

 

Session I

History is a good teacher – Over time, new media channels become 'established' when all custodians; consumers, publishers, brands and agencies are familiar with the function, benefit and measurement of the media from their perspective.

Hosted by:

Narayan Murthy Ivaturi, Director, Global Sales & Sales Strategy, Vserv @Vserv

9:10 AM – 9:30 AM

Engaging the Next Billion: Unlocking the Magic of Mobile

As the future unfolds, mobile will be the centerpiece of all marketing communication. Another billion people will come onto the planet in the next few years. These new consumers are a huge business opportunity. Mobile marketing presents an exciting prospect to engage the next billion. Winning in mobile is critical to success. Rahul will share perspectives on Unilever’s ambition and journey in mobile marketing.

 
Rahul Welde
Vice President - Media, Asia Africa, Middle East and Turkey
Unilever

9:30 AM – 9:50 AM

Building Brands and Business

Session to provide insight and analysis into how Prudential has utilised mobile marketing and gamification to build awareness of the Prudential brand in Asia via a broad range of media channels. With a specific focus on access, utility and engagement, this session will explore the ways that mobile marketing can be used to accelerate frontline sales.

 
Sean Rach
Regional Director, Brand & Corporate Affairs
Prudential Corporation Asia

9:50 AM – 10:10 AM

Getting McDonald's Ready for Mobile

Session to discuss why integrating mobile marketing and advertising into wider marketing strategies is critical for success. Daniel talks about the way mobile has been used to enhance and add value to McDonald's marketing objectives.

 
Daniel Lee
Director of Digital Projects APMEA
McDonald’s

10:10 AM – 10:30 AM

Flipboard's Ecosystem and the New Mobile Advertising Age

Session to discuss the reasons behind the increasing popularity of devices like the iPad, and the consumer shift away from experiencing internet via a browser. With the use of case studies, Eric will share his views on the reasons behind this rational change, and how new opportunities for immersive brand advertising could help to generate substantial revenue for publishers.

 
Eric Alexander
Vice President, International
Flipboard

10:30 AM – 11:00 AM

Networking & Coffee Break

Partnered with

 

 

Session II

Unlocking the Emerging Markets Opportunity - China: Emerging markets require different approaches to mobile marketing. Session to discuss how a thorough understanding of mobile landscapes, consumer mobile behavior and locally relevant mobile media channels is crucial for running successful mobile marketing campaigns in these unique markets.

Hosted by:

Tomi T Ahonen, Author, Consultant and Motivational Speaker, @tomiahonen

11:00 AM – 11:20 AM

Taming the Dragon: Winning in China with Mobile Marketing

Bessie will share her views on successful ways to navigate China’s mobile marketing landscape while developing compelling and dynamic strategies to address the growing mobile media landscape. China has the largest mobile user population in the world. Bessie shares her views on the unique mobile and advertising ecosystem which mobile marketers need to grasp if they are looking to execute a successful mobile marketing strategy in China.

 
Bessie Lee
Chief Executive Officer
WPP China

11:20 AM – 11:40 AM

Mobile as Center or Critical Creativity in O2O Integrated Campaigns: Cannes Lions Case Studies

Mobile is an integral part of creative marketing. Session to discuss the presence of mobile marketing innovation at the Cannes Lions 2013 festival. Alvin talks about the adoption of mobile for growing Q2Q integrated campaigns and how these award winning cases can inspire us to rethink our marketing approaches for the future.

 
Alvin Chiang
Chief Marketing Officer, Renren
Co-Chair, Mobile Marketing Association China

11:40 AM – 12:00 PM

Developing Content through Crowdsourcing and Enabling Commerce

Traditional publisher - Trends Media has ensured its transition from print to mobile through its creative approach to business transformation using mobile as the key driver for reach and revenue. Jeff will share his thoughts on the innovation in mobile marketing which has helped Trends Media to succeed in the marketplace.

 
Jeff Chang
Vice President, Strategy and Business Development
Trends Media Group

12:00 PM – 12:20 PM

Killer Insights for Effective Advertising in Mobile Apps

Dr. Anindya’s presentation will consider two seminal principles driving advertising: (a) audience measurement, and (b) audience behavior and demonstrate, with the help of data resulting from original research, core differences between PC display & the mobile worlds raising key questions that will need to be addressed to enable effective advertising in mobile.

 
Dr. Anindya Datta
Chief Executive Officer and Chairman
Mobilewalla

12:20 PM – 12:50 PM

Panel: Harnessing the Power of Mobile Advertising in the Era of Redefined Relevance

Advertising is being redefined in the palm of our hands in a new “mobile-first” world. Session to discuss how mobile can be used to reach consumers in ways that are not possible in any other medium. Panel will share their first-hand experiences on how mobile can not only enhance but drive media campaign decisions, and provide insight on the trends that will impact this space in the future.

Moderator:

Tomi T Ahonen, Author, Consultant and Motivational Speaker, @tomiahonen

Panelists:

Bessie Lee, Chief Executive Officer, WPP China
Jeff Chang, Vice President, Strategy and Business Development, Trends Media Group wechat: JeffChang77
Joshua Maa, Founder & Chief Executive Officer, Madhouse Inc.
Dr. Anindya Datta, Chief Executive Officer and Chairman, Mobilewalla @mobilewalla

12:50 PM – 14:10 PM

Networking & Lunch Break

 

 

Breakout Session I:

Learning’s across Mobile media, commerce, payment and advertising . Understanding and working on removing challenges and Implementing sustainable strategies: Leading Companies’ Valued Approaches

Hosted by:

Colin JG Miles, Chairman, MEF Asia: the global community for mobile content and commerce, Vice President, Corporate Relations, InternetQ PLC @colinmiles

 

Breakout Session II:

Return on investment (ROI) and its measurement, Defining analytics to channel the results ensuring a long term sustainable mobile marketing and advertising strategy.

Hosted by:

Dilip Mistry, Co-Founder and CEO, Semusi @Semusi_

14:10 PM – 14:30 PM

2013, The Year of the Tablet!

The rapid adoption of tablets is estimated to be four times faster than that of smartphones, creating a new exciting opportunity for marketers to engage with consumers in a completely different way. Rob aims to arm marketers with the knowledge necessary to embrace tablets, branding, experiential marketing and acquisition.

Rob Marston, Founder, Zeus Unwired @zeusunwired
 

App’s vs App’s: Latest Research Findings on How Consumers Consume and Engage with Apps on Smart Devices

Sagar will draw upon the latest data and insight to show how the dramatic adoption of smart devices is changing the way people consume App’s (media) and the implications for the industry.

Sagar Tamang, Executive Director, Telecom & Technology Industry Group, Nielsen Southeast Asia @sagartamang
 

14:30 PM – 14:50 PM

Want More Engagement From Your Mobile Marketing Campaigns?

Mobile has become an integral part of daily life but mobile marketing still needs to fit into users’ behavior to work well. Saurabh will focus on consumer expectations in permission marketing, discussing the findings of a worldwide end-user survey, and sharing insights on how to better connect with consumers and encourage lasting loyalty.

Saurabh Ohri, Senior Area Sales Director, Asia, Gemalto, Solutions and Services
 

Where Context Meets Engagement: Is Big Data or Analytics

Think beyond the status quo to take into account how big data can power an organisation’s key business initiatives.
This session will take a closer look at how data and applications together can drive better customer engagement.

Grant Watts, Head of Global Advertising, SingTel @gjwatts
 

14:50 PM – 15:10 PM

Case Study : Mobile App Advertising Based on a Popular Worldwide Puzzle Campaign

The presentation will discuss the methodology, challenges and the results of a global campaign. Satoko shares insight on successful “app to app targeting” as an optimization method and her views of a successful promotion in Japan.

Satoko Kuroi, Vice President, Business Development, AdJapon
 

Beyond the Hype: What Big Data Means for Mobile Marketers

Beyond the buzzwords, what does structured and unstructured data mean for marketers and the industry?? Michael shares his thoughts on how analytics will transform the way we connect with customers and the impact on marketing and advertising to drive ROI on mobile.

Michael Hawkins, Country Manager, Malaysia and Singapore, Beyond Analysis @MikeHawkinsKL
 

15:10 PM – 15:30 PM

 

Mobile Fuels the Convergence Of Paid, Earned and Owned Media

Dan shares his observations from clients and media partners, on the growing trend of news content consumption on mobile devices. He provides insights into how optimized mobile content and social audiences, function as the common currency across paid, earned and owned media channels.

Dan Ye, Vice President, Asia-Pacific Commercial Operations, PR Newswire @PRNAsia
 

When Programmatic Meets Mobile
How Data-Driven Display Is Closing the Conversion Gap for M-Commerce Marketers.

Rohit shares his views on how the real opportunity of data-driven display lies in the possibility of delivering truly individualized marketing at scale, with messaging that syncs across desktop, mobile web and in-app. Discussion of how the opportunity to personalise every aspect of a marketing plan is enabling marketers to not only optimize for the next transaction, but to build their cross-channel strategy for long-term success.

Rohit Kumar, Managing Director, Southeast Asia, Sociomantic @sociomantic
 

15:30 PM – 16:00 PM

Networking & Coffee Break

Partnered with

 

16:00 PM – 16:20 PM

“Reshaping Indonesia’s Advertising and Media Landscape”
New Approach to the Existing Business for XL Axiata

Telecom business worldwide has shifted and with saturated market for Indonesia, XL Axiata has taken leap frog approach in accommodating these changes by embracing digital services and in particular advertising. Learn on how Indonesia’s second largest GSM telecom initiated some of Asia’s and world’s first initiatives by embracing its enemies and give meaningful journey for its subscribers.

Herwinto Chandra Sutantyo, Head of M-Advertising, PT XL Axiata @gfunkerwin
 

Mobile Video, Its Time Has Come

Ben will share his thoughts onthe latest trends in mobile video, providing insights into the opportunities and issues the industry is working on to promote the growth of the mobile video marketplace. In addition, Ben will also discuss mobile video use cases and a look at video ad performance.

Benjamin Grubbs, Head of Partner Marketing, Asia Pacific, Google
 

16:20 PM – 16:40 PM

Enterprise – inward marketing:

Session to discuss the accelerating growth of mobile usage, coupled with the need to access collaboration tools via mobile devices. With a focus on the security and management challenge, Raj will share his experience of making mobile the platform of choice and the challenges of implementation.

 

The Future of Mobile Advertising is Rich Media

Rich Media (HTML5) advertising describes how animations and videos place themselves over the content. Session to explore the creativity of Rich Media and Video including HTML5, and how it is being used to actively relay product and brand messages to the user via smartphones and tablets

Glen Drury, Vice President, Mobile Advertising - International, Opera Mediaworks @drury_glen
 

16:40 PM – 17:10 PM

Panel - Game of Thrones: Social Edition

The world of Social Networking has had a monolithic impact on the premium content and publishing and marketing industries. Mobile had disrupted the Media for good. But wait, now the battleground has shifted once more, and Mobile itself has been reconstituted for episodic, cloud-based consumption. Which House will win the day?

Moderator:

Colin JG Miles, Chairman, MEF Asia: the global community for mobile content and commerce, Vice President, Corporate Relations, InternetQ PLC @colinmiles

Panelists:

Dan Ye, Vice President, Asia-Pacific Commercial Operations, PR Newswire @PRNAsia
Eric Alexander, Vice President, International, Flipboard @ericflipboard
Bruno Fiorentini, Jr, General Manager, Asia Pacific and India, Microsoft Advertising @brunofiorentini

The Emerging Role of Video as Part of Large Scale Audience Reach and Activation:

Discussion of how rich media and video have emerged as two of the fastest growing mobile channels and how this is not necessarily dominated through the top end of the customer pyramid. The panel will provide insight into the growing channels and their contribution and effectiveness to cross media, multi-channel approaches.

Moderator:

Dilip Mistry, Co-Founder and CEO, Semusi @Semusi_

Panelists:

Vinod Thadani, Chief Digital Officer, Mindshare, South Asia @vt113
Benjamin Grubbs, Head of Partner Marketing, Asia Pacific, Google
Glen Drury, Vice President, Mobile Advertising - International, Opera Mediaworks @drury_glen
Anuj Kumar, Co-Founder & Managing Director, Ripple, Co-Founder & Executive Director, Affle @anujkumar13

 

17:10 PM - 17:15 PM

Closing Remarks

17:30 PM - 19:00 PM

Cocktails

Partnered with

 

Friday, August 23, 2013

 

8:00 AM

Registration Opens

9:00 - 9:10 AM

Welcome

 
Rohit Dadwal
Managing Director
Mobile Marketing Association Asia Pacific Limited

 

Session I

Brands and Agency define the new media landscape. Established media is recognized when brands, agencies and consumers start to relate to it and start to use it in the manner that will benefit all of them.

Hosted by:

Barney Loehnis, Head of Digital, Asia Pacific, Ogilvy & Mather @barneylo

9:10 AM – 9:30 AM

Mobile: From Periphery to Centerpiece

The Evolution of mobile from a single media to an integral part of a multi-touch point strategy.

 
Dick van Motman
Chairman & CEO
Dentsu Aegis Network/Southeast Asia

9:30 AM – 9:50 AM 

Evolving Mobile From A Tactical Promotional Platform Through A Broad Content Framework For Brand Marketing

With the increasing opportunity for brands to reach their target audience wherever they are, creating the right branding strategy is imperative. Hear a successful brand’s perspective on inspiring creativity in your mobile marketing strategy.

 
Leonardo O'Grady
Director ASEAN Integrated Marketing & Communications
Coca-Cola Asia Pacific

9:50 AM – 10:05 AM

In Discussion: The Fifth Pillar of the Booming Advertising Industry Mobile (Video)

 

 
Sir Martin Sorrell
CHIEF EXECUTIVE
WPP

10:05 AM – 10:30 AM

Panel Discussion: Welcome to the Mobile Era: Resistance is Futile

The mobile era started more than four years ago. It started when we, as mobile consumers, caused great disruption in the way we access content, communicate, and interact with the people and businesses that impact our lives. This mobile era now requires a categorical shift in thinking, action, and reaction for marketers, technologists, and developers to best leverage the medium of the future. Is the advertising business being redefined?

Moderator:

Barney Loehnis, Head of Digital, Asia Pacific, Ogilvy & Mather @barneylo

Panelists:

Dick van Motman, Chairman & CEO, Dentsu Aegis Network/Southeast Asia @dvmo2
Leonardo O'Grady, Director ASEAN Integrated Marketing & Communications, Coca-Cola Asia Pacific
Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited @rohitdadwal

10:30 AM – 11:00 AM

Networking & Coffee Break

Partnered with

 

 

Session II

Engaging marketer and consumers: Session to discuss how emerging markets have different dynamics and approaches, and why a deep understanding of these differences is crucial for success.

Hosted by:
Ashutosh Srivastava, Chairman and Chief Executive Officer Asia Pacific & Global Growth Markets, Mindshare @ThisisAshutosh

11:00 AM – 11:20 AM

Marketing Innovation Through Product, Program’s and Integrating with Mobile

Michelle shares how Kimberly-Clark has benefitted from an innovative approach to the marketing mix, incorporating mobile, social and digital media as part of an overarching strategy to connect with the consumer of today.

 
Michelle Froah
Senior Vice President, Global Prestige Beauty
DeVries Global

11:20 AM – 11:40 AM

Engaging the Consumer: How Mobile Changes Everything

Vipul shares his views on the key factors that are impacting marketer's abilities to successfully engage and manage an ongoing relationship with consumers. He shares use cases helping establish the rational for mobile in new marketing strategies, cross media effects, and other key factors.

 
Vipul Chawla
Managing Director
Pizza Hut, Asia FBU

11:40 AM – 12:00 PM

How Connected Thinking is Transforming Everything

Chris describes how Mobile is revolutionizing the communications ecosystem - and the future of communications agencies.

 
Chris Jaques
Chief Executive Officer
M&C Saatchi Asia

12:00 PM – 12:20 PM

Emerging Markets or the Available Markets

Session to discuss how the emerging market mobile ecosystem is creating new opportunities for marketers. Using case studies to highlight insights, context and analysis, Vikas will share his perspective on the impact of new approaches to marketing and how they are being embraced by advertisers.

 
Vikas Gulati
Vice President, SE Asia
Vserv

12:20 PM – 12:50 PM

Panel: Increasing Mobile Engagement with the New Consumer.

It is common knowledge that if you don’t pique the interest of your target audience immediately, you will likely be pushed aside and ignored. Join our panel of experts as they share their thoughts on the challenges and potential areas of engagement through the use of mobile.

Moderator:

Ashutosh Srivastava, Chairman and Chief Executive Officer Asia Pacific & Global Growth Markets, Mindshare @ThisisAshutosh

Panelists:

Michelle Froah, Senior Vice President, Global Prestige Beauty, DeVries Global @MichelleFroah
Vikas Gulati, Vice President, SE Asia, Vserv @Vserv
Vipul Chawla, Managing Director, Pizza Hut, Asia FBU @vipulschawla
12:50 PM – 14:10 PM

Lunch Break

 

Session III

Global Perspective: From across geographies and categories of driving business value for an emerging industry

Hosted by:

James Hawkins, Managing Director, Dentsu Möbius @js_hawkins

14:10 PM – 14:30 PM

mAd Beyond Asia: How the Rest of the World Uses Mobile in Marketing

Asian markets have been quick to embrace mobile marketing. From advanced and emerging markets to concepts like Augmented Reality and Advocurrency, messaging and voice, Tomi will show what mobile marketing looks like on other continents, as they discover the power of mobile.

 
Tomi T Ahonen
Author, Consultant and Motivational Speaker

14:30 PM – 14:50 PM

Driving Leads and Conversions through Mobile

Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance - the main emphasis being on concretely driving leads and sales through digital channels. Session to provide insight into driving commercial activity through mobile, with examples of how to leverage cross media integration for best effect.

 
Lito S German
Marketing Director
BMW Group Asia

14:50 PM – 15:10 PM

Changing Face of Media for Luxury & Lifestyle Category

Session to explore how the luxury and lifestyle industry is shifting away from its use of traditional media in favour of a more diverse approach to marketing. Wendy will discuss the key challenges for the luxury sector and how luxury advertisers in Asia Pacific have adapted to the new media era to meet said challenges.

 
Wendy Chan
Regional Director, Media Strategy
L Capital & LVMH

15:10 PM – 15:30 PM

Seaside Chat
Mobile Works: The Marketer's Perspective on Mobile & Brand Engagement

It's becoming clear to marketers that no matter what kind of business they have, they're running a mobile business. Consumer adoption is skyrocketing as people are using more devices in unique ways. The chat will discuss how mobile has been influencing agency’s and clients’ life over the past 12 months.” Topics like clients demand for mobile, trends over the past 12 months and where is the industry going over the next 12 months, how does the big “dance of the giants” (Omnicom and Publicis) influence mobile will be covered.

Moderator:
Gerald Chr. Smith, Managing Director, Asia-Pacific, Out There Media

Panelists:

Andreas Vogiatzakis, Chief Executive Officer, OMNICOM MEDIA GROUP, MALAYSIA @PublicisOmnicom
Jeffrey Seah, Country Chair, VivaKi, South East Asia, Chairperson, Starcom Mediavest Group, Asia Digital Leadership Team

15:30 PM – 16:00 PM

Networking & Coffee Break

 

Session IV

Traditional media vs new media , is there any reason for them to be different – how is integration between them changing the media and marketing industry

Hosted by:

Mike Savage, Editor, The Asia Media Journal, Vice President, Content, Media Partners Asia @amj_editors

16:00 PM – 16:20 PM

Mobiz: Delivering Successful and Seamless Multi Channel Marketing

To generate growth, every business needs to look at integrating its assets. Vishnu talks about Havas’ approach to generating business using mobile as a key pillar, engaging clients to use the medium, while avoiding the pitfalls of an emerging business.

 
Vishnu Mohan
Chief Executive Officer
Havas Media, Asia Pacific

16:20 PM – 16:40 PM

Breaking the Mould

Truly innovative campaigns are not necessarily driven by inventing new technology or methodology, but rather are the product of breakthrough ideas. Graham talks through some of the most innovative ideas in mobile marketing today, looking at who’s responsible, what makes them great, and how the industry can learn from them.

 
Graham Kelly
Regional Executive Creative Director, APAC
Isobar

16:40 PM – 17:00 PM

MMA & WARC Survey Insights

Edward presents the latest findings & implications of a survey conducted across Asia Pacific with marketers & agencies on mobile marketing & advertising. He shares insights on the most innovative channels, markets, brands and categories using mobile, and the nature and importance of mobile marketing in the future.

 
Edward Pank
Managing Director
Warc Asia Pacific

17:00 PM – 17:30 PM

Panel: Engaging the Traditional Media

How can consumers, using their connected device, interact with traditional media in real time? What are the benefits and subsequent business models that can arise from enabling consumers to interact with brands via mobile and tablet? Over The Top Technologies as we understand them, are key to driving the consumer change. This session illustrates the use case with TV and publications.

Moderator:

Mike Savage, Editor, The Asia Media Journal, Vice President, Content, Media Partners Asia @amj_editors

Panelists:

Wendy Chan, Regional Director, Media Strategy, L Capital & LVMH @wendyks02
Graham Kelly, Regional Executive Creative Director, APAC, Isobar
Vishnu Mohan, Chief Executive Officer, Havas Media, Asia Pacific @vishnumohan
 

17:30 PM – 17:40 PM

Closing Remarks

 
Rohit Dadwal
Managing Director
Mobile Marketing Association Asia Pacific Limited

18:30 PM

Cocktails

Partnered with

 

 

Platinum Partner

Gold Partner

Silver Partners

Regional Premier Partner

Cocktail Reception Partner

Coffee/Tea Break Partners

Registration Partner

Exhibitor Partner

Official Public Relations Partner

Support Partners

Association Partners

Held in YourSingapore

Newswire Partner

Media Partners