Advisory Board

As Executive Marketing Director Martin enjoys multiple responsibilities within Ogilvy. He leads and oversees digital projects for international key accounts as well leading the global mobile practice across the Ogilvy Group, Mobile@Ogilvy. In his role as lead for the mobile practice he is responsible for integrating mobile marketing programs into the business programs for Ogilvy’s global clients. He acts as facilitator, coach and strategist both for internal stakeholder as well for clients.

Martin joined Ogilvy New York in Summer 2010, prior to which he was Managing Director of argonauten G2, Berlin. He started working at argonauten G2 in 2002 servicing accounts like Bacardi and Bayer-Schering helping them gain international digital standing. After having spent one year as external consultant for e-communications at Coca-Cola Germany, he thereafter led the Berlin office to become their lead digital agency in Germany.

In his career Martin oversaw international digital programs and initiatives for brands like Coca-Cola, Pernod-Ricard, Volkswagen, Allianz, UBS, Grohe, La Prairie and the Berlin Philharmonics.

Martin holds a degree as “Diplom Kaufmann” (equivalent to MBA) from the Westafaelische-Wilhelms Universitaet in Muenster, Germany.

His speaking engagements around the digital landscape and mobile marketing specifically range from the Cannes Advertising Festival, the Golden Drum Ad Festival to AdTech in San Francisco.

As much as work has defined Martin’s last years he enjoys true rock music as well as the outdoors, above the water and below.

As VP of Mobile for Webtrends, Mike is responsible for all facets of Webtrends mobile analytics business. Ricci just joined Webtrends after serving as VP and Mobile Practice Leader for Merkle where Michael established Merkle’s mobile marketing practice and helped bring aboard brands like Wendy’s, Samsung, Lord & Taylor, ASK.COM, Lane Bryant, TGI Fridays, DirecTV, Clorox and a slew of others. In a relatively short period of time, Michael established Merkle as the premier mobile marketing player in the eCRM space.

Prior to Merkle, Mike was VP of Creative and Strategy for iLoop, a premier mobile marketing firm focused on assisting marketers, digital agencies and other entities create effective mobile marketing strategies and user experiences. At iLoop, Mike helped Sony, Paramount, Coca Cola, Quicksilver, P&G, Vans, Western Union, Live Nation, Warner, Lexus and many others forge compelling strategies for their mobile marketing initiatives. Mike also helped develop a comprehensive mobile marketing strategy for President Obama’s election campaign – an effort that helped the campaign earn recognition as the 2008 Mobile Marketer of the Year.

Earlier, Mike oversaw Volantis Systems’ Content Services business and helped clients such as ABC (Oscars), WWE, CBS Mobile, Disney, Discovery, EBay, Financial Times, Reuters, Hearst, and others tap into the power of mobile.

Gary Schwartz was born and spent much of his youth in mining towns in central Africa. He graduated from Columbia University in New York and the Stanford University Center in Yokohama where he was the recipient of the Asia and Japan Foundation Fellowship.

Gary was a columnist in Japan and produced international documentary programming for Asahi Television. After working with UNICEF and the World Bank on educational web development and running a number of technology start ups, Gary founded Impact Mobile in 2002.

Over the past nine years, Gary has played a leadership role in the mobile industry, running the first cross-carrier short code campaign in North America.

Gary founded the mobile committee for the Interactive Advertising Bureau (IAB) (www.iab.net) in 2006 and has worked to publish literature such as the Mobile Buyer's Guide helping extend the digital buy into mobile (for which he received an IAB award for industry excellence in 2009).

Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards.

In 2010, Gary was elected as the Chair of MEF North America (www.m-e-f.org) with a remit to develop a mobile commerce practice to service brands, retailers and content owners (for which he received a MEF award for industry excellence).

Gary is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation. Gary is the author of an upcoming book call Click2K’Ching: The Mobile Shopper & The Impulse Economy.

Krishna Subramanian joined Velti as the co-founder of Mobclix, and in 2011 he was promoted to chief marketing officer at Velti. Previously, Krishna co-founded and was the general manager of new business at Blue Lithium, the world’s largest behavioral targeted ad network, which was acquired by Yahoo! in 2007. He previously led product and marketing at BlueLithium where he pioneered key elements of behavioral targeting: retargeting, predictive targeting, and SIP. Prior to that, Krishna founded Burrp! (acquired by media conglomerate TV18), a localized review and recommendation portal for India, where he ran product and marketing, focusing on ad-supported content delivery to mobile phones. He has a patent pending on mobile analytics and monetization. Krishna graduated with honors from UC Davis.