Mobile Marketing Association
Mobile CEO & CMO Summit: Deconstructing Mobile™
July 15-17, 2012 - Casa De Campo, Dominican Republic
Day 1: Sunday, July 15, 2012
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3:00 PM |
Registration Opens |
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5:15 PM - 6:15 PM |
Witness the sun splash the sky with vibrant orange as it plunges into the deep blue Caribbean Sea! Sponsored by |
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6:15 PM - 7:30 PM |
Morocco comes to the Dominican Republic with an authentic Moroccan dinner. Sponsored by |
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7:45 PM - 8:00 PM |
Welcome from the Mobile Marketing Association
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Dinner Keynote A true story of sacrifice and courage, failure and triumph, and the powerful melding of military and humanitarian service Rye Barcott's story begins in 2000, living in a 10x10 foot shacks in the Kibera slums of Nairobi, Kenya. As a 20 year old college student heading into the Marines, he sought to better understand ethnic violence. Then one day he stumbled into a friendship with a widowed nurse, Tabitha Atieno Festo, and a tough community organizer, Salim Mohamed. It Happened on the Way to War is a gripping story of this unlikely trio's journey to build an organization in a volatile place to help develop leaders from within. Their organization, Carolina for Kibera (CFK), is now a pioneer of the movement called participatory development, drawing recognition from Time magazine and interest from Melinda Gates, President Barack Obama, and other dignitaries, who have visited to see its best practices. “A must read for anyone interested in leadership. The solutions to our greatest challenges will be found by unlocking the potential of communities like Kibera.”
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Sunset Cruise to Catalina Island
Dinner
Day 2: Monday, July 16, 2012
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7:30 AM - 8:30 AM |
Registration Opens & Continental Breakfast
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8:30 AM - 8:45 AM |
Welcome from the Mobile Marketing Association
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8:45 AM - 9:15 AM |
Morning Keynote Hear about General Mill’s “digital pantry” and how this leading brand plans on engaging consumers with all things mobile. Also Mark will share his view on what the mobile industry should be doing to help CMOs make mobile an indispensable part of your marketing mix.
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9:15 AM - 9:35 AM |
From Blogs to Content Farms to Apps: The Rise, Fall and Rebirth of Quality Content Learn how a closed ecosystem that's slow and expensive, has saved the content business.
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9:35 AM - 10:00 AM |
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10:00 AM - 10:40 AM |
Mobile IPOs: How to do it! What does it take to build a company and take it public in the mobile space?
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10:40 AM - 11:10 AM |
Networking & Coffee Break Sponsored by |
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11:10 AM - 11:30 AM |
Content Consumption in a Mobile World How is mobile changing content distribution strategies for content brands like Time, how are consumers going to consume content in the next 3-5 years and what does the mobile industry need to do to pave the way for publishers and marketers to leverage the power of the channel.
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11:30 AM - 11:55 AM |
A Unique Perspective Keith’s experience at RIM, Nokia, Coca-Cola and now Weather brings a unique and diverse perspective from all ends of the complicated mobile ecosystem.
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11:55 AM - 12:30 PM |
Fireside (Poolside) Chat on Mobile Privacy
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12:30 PM - 2:00 PM |
Networking & Lunch Break Sponsored by |
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2:00 PM - 2:50 PM |
Strategic Roundtables Sessions Strategic Roundtables Sessions will help plot a roadmap for the future of the mobile marketing marketplace. Choose from one of the following:
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3:00 PM - 3:50 PM |
Strategic Roundtables Sessions Strategic Roundtables Sessions will help plot a roadmap for the future of the mobile marketing marketplace. Choose from one of the following:
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4:00 PM - 5:30 PM |
Concierge Networking An official networking time for attendees to meet and form partnerships. |
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6:00 PM - 7:00 PM |
Cocktails |
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7:00 PM |
Wine and Weather Dinner on the Beach
Sponsored by |
Day 3: Tuesday, July 17, 2012
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7:30 AM - 8:30 AM |
Authentic Dominican Breakfast |
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8:30 AM - 9:10 AM |
Keynote As the consumer communications landscape continues to be dominated by mobile devices, the advent of mobile marketing is predicted to be one of the "highest growth" media channels perhaps to ever exist. As a leader of one of the world's largest communications services groups, hear unique thought leadership and vision for the future of the media landscape.
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9:10 AM - 9:30 AM |
Deconstructing Mobile |
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9:30 AM - 10:10 AM |
Elephants in the Industry Room
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10:10 AM - 10:30 AM |
Fireside Chat with Wenda Harris Millard and Leading Brand Marketer
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10:30 AM - 11:00 AM |
Networking & Coffee Break |
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11:00 AM - 11:20 AM |
Role of the Operator in the Mobile Marketing Value Chain Tobin Ireland |
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11:20 AM - 11:45 AM |
TBA |
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11:45 AM - 12:30 PM |
CMO Feedback Loop to the Mobile Marketing Industry At-Large Participants include all CMOs in attendance. |
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12:30 PM - 2:15 PM |
Networking Lunch |
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2:30 PM - Close |
Choose from one of the following recreation and networking activities:
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Maravilla Caves Tour: Start with a short stroll through La Romana—the closest town to Casa de Campo—on your way to Las Maravillas Cave, the West Indies’ first natural museum of Rupestrian artwork, located inside a 100,000 year old cave. Visitors have a chance to learn about its extraordinary geological formation and the history of the pictographs left on its wall by the native Taino Indians that lived here before the arrival of Christopher Columbus.
Golf: Play on the most famous Dye Fore Golf Course and network with your newly formed business connections. Considered by many to be the world ́s most renowned golf course architect, Pete Dye - hand in hand with wife and LPGA Hall of Famer, Alice Dye, created three of the most challenging courses in the game for Casa de Campo: Teeth of the Dog; The Links and Dye Fore!
Kayaking: Enjoy the natural beauty of the Dominican Countryside as you quietly paddle through lush tropical vegetation, tall cliffs and palm trees along the tranquil Chavon River.
Spa: Get away from it all and unwind in the exclusive and private Cygalle Healing Spa.To view last year's agenda, click here.
Founding Sponsor: |
Presenting Sponsor: |
Supporting Sponsors:     |
Founding Sponsor
Request an Invitation
Attendance to the event will be by invitation only and will include the top influencers in the mobile marketplace including CEO, Presidents of Mobile divisions and CMOs who are committed to its success.
Sponsorship Opportunities
No two sponsorships are alike. Each sponsorship package has been created to deliver the biggest impact for the sponsor throughout the summit.
Download Sponsorship Package.
