The Mobile Circus Comes to Town | Cannes - June 17-23, 2012

 

The Mobile Circus Comes to Town | Cannes June 2012

Cannes Lions, the premier international advertising festival in Cannes, France takes place from June 17-23, 2012. MMA will be joining Cannes in making 2012 the year of mobile. For the first time this year, the Cannes Lions Festival will include Mobile Marketing as a distinct and separate category.

In keeping with the “Festival” theme of Cannes and in a way that rises above the noise already a part of the week, MMA has created a program called: The Mobile Circus Comes to Town. The program will be a balanced combination of entertainment and innovative and creative ways to showcase and draw attention to the power of Mobile Marketing.

Cannes organizers have told us that “it is the most exciting program they think they have heard of at Cannes” and are working with us to ensure integration throughout the Festival for the highest level of visibility and exposure for the program.

We invite our members to join us and participate - whether visiting with us in the Big Top, riding in the Petit Train and climbing aboard as a sponsor. Here's what it means to bring the Mobile Circus to Town:

  • Cannes Mobile Day Speaking Panel: Deconstructing Mobile - Tuesday, June 19: 3:30pm - 4:30pm

    As the consumer communications landscape continues to be dominated by mobile devices, the advent of mobile marketing is predicted to be one of the "highest growth" media platforms perhaps to ever exist. Hear from a panel of leaders in the mobile marketing industry on their vision for how the mobile channel will evolve in the next 3-5 years and what this means for marketers. Also discover ways to navigate this complicated and diverse ecosystem to best leverage the power of the channel and integrate mobile as indispensable to a marketing mix.

    Panelists:
    Alex Moukas, CEO, Velti
    David Kenny, Chairman and CEO, The Weather Channel Companies
    Margaret Glover-Campbell, Senior Vice President, Marketing and External Communications, Poynt

    Moderated by:
    Greg Stuart, CEO, MMA Global
     
  • The Mobile Smart Big Top
    Join us in the Mobile Smart Big Top on the Parvis right outside the Palais to to meet with MMA staff and network with brands, agencies and media professionals. Don't miss the circus performers throughout the day and join in the Festival fun.
     
     
  • The Petit Mobile Train
    The Cannes Petit Train will be transformed into MMA's Mobile Industry Train. Hop on and off to get to where you need to go. The train will be the official mode of transportation taking delegates to the key stops throughout the festival including: Mobile Day, the Mobile Awards, the parties, beaches and of course the Mobile Smart Big Top. Enjoy the performers as you ride through the beautiful streets of Cannes.
     
     
  • Cannes Marketer Academy
    As the exclusive sponsor of Canne's renowned Marketer Academy, the MMA will be participating in curating the curriculum for 40 of the top up and coming brand marketers. Together with Jim Stengel, ex-CMO of P&G, this is a great opportunity to educate our marketing partners on the power of mobile. Join us at our exclusive graduation party!
     
     
  • It's a Surprise!
    Make sure to be outside the Big Top as the sun goes down and watch the walls on the Palais - we promise you're in for a treat!
     
     
  • Delegate Passes
    If you need help with delegate passes - let us know!
     

For more information, please contact sheryl.daija@mmaglobal.com.