The 2014 MMA Events Series offers a global view only the MMA can deliver. You'll hear how mobile marketing is working across the globe: Africa, India, Japan, China, the U.S. and beyond.

MMA Forums

The Mobile Marketing Association Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing.

MMA Forum Shanghai
14 August, 2014
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August 2014
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MMA Forum India
11 September, 2014
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MMA Forum Vietnam
30 October, 2014
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MMA Forum Indonesia
13 November, 2014
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November 2014
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Cannes Lions Festival

In keeping with the “Festival” theme of Cannes and in a way that rises above the noise already a part of the week, MMA has created a program called: The Mobile Circus Comes to Town.

Mobile CEO & CMO Summit

The top 200 Mobile Leaders meet to dissect the complex mobile ecosystem to bring clarity to the industry-at-large and to give CMOs tangible ways to integrate Mobile into the mix.


SM2™ global event series was develop to complement the FORUM series and provide an additional platform and meeting place for senior brand marketers.

SM2 Innovation
Sept 30 - Oct 1, 2014
New York City
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The Smarties™

The Smarties India 2014
Submission Deadline: 1 August, 2014
Mumbai, India

The Smarties APAC 2014
Submission Deadline: 1 August, 2014

The Smarties Vietnam 2014
Submission Deadline: Monday, 15 September, 2014
Hồ Chí Minh, Vietnam
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October 2014
New York City
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MMA Free Webinar Series

Completing the Attribution Model with Mobile Location Based Technologies

Tuesday, August 12, 2014 - 2:00pm to 3:00pm EDT

Empower Customer Engagement with Mobile Context

Thursday, August 14, 2014 - 1:00pm to 2:00pm EDT

MMA Education Workshops

- Check back soon for upcoming workshops. -

MMA Local Events

Brand and Agency Briefings MMA UK

The aim of the Brand and Agency Briefings is to share leading brands and agency thought leaders insight on how they are using the mobile channel today and what they plan to do next. The MMA's mission is to make mobile an indispensable part of the marketing mix and these events have proved very successful at educating both brands and agencies on how they can use mobile to promote their brand and create a unique user experience.

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