The 2014 MMA Events Series offers a global view only the MMA can deliver. You'll hear how mobile marketing is working across the globe: Africa, India, Japan, China, the U.S. and beyond.

MMA Forums

The Mobile Marketing Association Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing.

MMA Forum New York
May 6-7, 2014
New York

MMA Forum Singapore
22 May, 2014

MMA Forum Shanghai
24 July, 2014
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August 2014
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MMA Forum India
August 2014
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MMA Forum Vietnam
31 October, 2014
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November 2014
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Cannes Lions Festival

In keeping with the “Festival” theme of Cannes and in a way that rises above the noise already a part of the week, MMA has created a program called: The Mobile Circus Comes to Town.

Cannes Lions Festival
Jun 15-21, 2014
Cannes France
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Mobile CEO & CMO Summit

The top 200 Mobile Leaders meet to dissect the complex mobile ecosystem to bring clarity to the industry-at-large and to give CMOs tangible ways to integrate Mobile into the mix.

Mobile CEO & CMO Summit
July 13-15, 2014
North America


SM2™ global event series was develop to complement the FORUM series and provide an additional platform and meeting place for senior brand marketers.

MMA Free Webinar Series

You Are Your Interests: Mobile’s Ultimate Precision Targeting

Thursday, April 24, 2014 - 2:00pm to 3:00pm EDT

2014 Mobile Behavior Report: Combining Mobile Tracking and Consumer Data to Build a Powerful Mobile Strategy

Tuesday, April 29, 2014 - 2:00pm to 3:00pm EDT

Transform a One Night Stand Into a Long Relationship

Thursday, May 1, 2014 - 2:00pm to 3:00pm EDT

Auto Webinar: Mobile Jump Starts the Auto Shopping Process

Tuesday, May 13, 2014 - 2:00pm to 3:00pm EDT

MMA Education Workshops

- Check back soon for upcoming workshops. -

MMA Local Events

Brand and Agency Briefings MMA UK

The aim of the Brand and Agency Briefings is to share leading brands and agency thought leaders insight on how they are using the mobile channel today and what they plan to do next. The MMA's mission is to make mobile an indispensable part of the marketing mix and these events have proved very successful at educating both brands and agencies on how they can use mobile to promote their brand and create a unique user experience.

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