Mobile offers unique opportunities to bring brands closer to their consumers. MMA’s groundbreaking Smart Mobile Cross Marketing (SMoX) research revealed that marketers should be allocating 15-20% of their total marketing spend to mobile (not just digital). Today, successful brands must have a solid, compelling mobile strategy at their core. The MMA Mobile Summit Miami will bring to discussion mobile, media and adtech subjects from a regional perspective. This event is a must attend those who want to build their own mobile capabilities in order to develop deeper customer relationships and strengthen position in the marketplace.