Agenda | MMA Global

Agenda

Wednesday, May 20, 2015

1:30 PM – 2:00 PM

Welcome Coffee

2:00 PM – 2:15 PM

Welcome from MMA

2:15 PM – 2:45 PM

"How mobile connectivity is changing the way brands market themselves to consumers"

Head of Media & Digital, LATAM
Millward Brown

2:45 PM – 3:15 PM

"What are you doing to activate your Audience?"

How can you securely use your data and the available marketplace tools to activate your audience with sniper like precision.  We will talk about ways to make your audience targeting more effective, along with where the market is today and where it is moving. 

CEO
Global Data Bank "GDB"

3:15 PM – 3:45 PM

Mobile From Online Marketing to Off Line Sales

Bridging from brand engagement to measurable conversion, by leveraging the power of Big Data and Profiling.  

Head of New Business
Zenvia

3:45 PM – 4:15 PM

Coffee Break

4:15 PM – 4:45 PM

The mobile vision of the CEO

How has the mobile market evolved in the last 10 years.

CEO & Founder
Buscapé

4:45 PM – 5:15 PM

Mobile Geolocation and Rich Media

Head of Digital Marketing
Nestlé

5:15 PM – 5:45 PM

"The Mobile Darwinist: your Mutation or Extinction. "

The evolution of agencies and brands user-centric.
Co-founder & Strategic Designer
PorqueNão?

5:45 PM – 8:00 PM

Cocktail

Our Partners