Push Notification Guide by MMA France | Mobile Marketing Association

Push Notification Guide by MMA France

Release Date: 
June, 2015
Category: 
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Push Notification Guide by MMA France

The Push Notifications User Manual is produced and developed by the MMA France Messaging Marketing Committee. With this Guide, Mobile Marketing Association France intends to demystify push notification, a tool which we believe already to be essential, given that: 

  • mobile web traffic is on its way to exceeding computerbased web traffic
  • apps account for 86% of this mobile traffic
  • and push notifications are by far the best tool to incite users to revisit an application

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