MTA Data Strategy Guide | Mobile Marketing Association

MTA Data Strategy Guide

Members Only
Release Date: 
September, 2017

MTA Data Strategy Guide

Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:

  • Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
  • Defines data asset types and relational structures
  • Defines linking of different types of data

To download a preview of the guide, click here.

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.
What? No password?

If your company is an MMA member and you need log-in information, please email membership[at]mmaglobal[dot]com.

If you’re interested in learning more about the work of the MMA, including reports like this, please email us here or fill out the form below.