MMA Mobile Shopper Marketing White Paper | Mobile Marketing Association

MMA Mobile Shopper Marketing White Paper

Release Date: 
June, 2017

MMA Mobile Shopper Marketing White Paper

Find Out How Mobile Affects the Consumer Journey In the MMA’s Mobile Shopper Marketing Report

Everyone in the marketing ecosystem realizes mobile is inextricably intertwined with the consumer journey. The challenge is in learning how to leverage it.

In the MMA’s latest white paper: “A Circle, Not a Funnel: The Role Mobile Plays In the Consumer Decision Journey,” you’ll discover mobile’s role from consideration all the way through the post-purchase experience. Along the way, you’ll also find out why the sales funnel is actually a circle, in which satisfied consumers repeatedly re- engage and re-purchase.

This report is essential for anyone in marketing who is determined to meet the consumer where they are – on their mobile device.

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