Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
Join MMA @ Ai4, the largest AI business Event
August 12-14, MGM Grand, Las Vegas
Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA's AI Leadership Coalition
POSSIBLE - Embrace the Impossible
April 15-17, 2024 | Miami Beach, Florida
MMA @ Ai4
POSSIBLE
The Great CDO Debates
CMO & CEO Summit
Marketing Growth Debate
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CX Unplugged Virtual
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
EMEA
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
MENA
South Africa
Germany
Türkiye
United Kingdom
KSA
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Education
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Mobile Path to Purchase 2014 Overview
Research & Insights
Featured Research
Is it Real AI?
A guide by MMA's AI Leadership Coalition to help Marketers identify genuine AI solutions
AI Essentials
A framework covering key concepts for understanding and applying AI
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
ALC - AI Leadership Coalition
MATT - Marketing Attribution
MOSTT - Marketing Organization
DATT - Data in Marketing
Join MMA
Membership Application
Member Directory
Categories & Dues
Member Testimonials
Education
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Mobile Path to Purchase 2014 Overview
Education
Mobile Path to Purchase 2014 Overview
Education
Mobile Path to Purchase 2014 Overview
Mobile Path to Purchase 2014 Overview
Released:
November, 2014
File Size:
394 KB
Education Section:
Archive
MMA Members, log in to download now.
Company Email Address
*
Enter your e-mail address or username.
Don’t have a login?
Check if your company is an MMA member
.
Password
*
Forgot your password?
ul7
To prevent automated spam submissions leave this field empty.
Not an MMA Member? Please fill out the form below to find how you can get access to this document and to learn more about other useful resources.
First Name
*
Last Name
*
Email Address
*
Company
*
- Type of Company -
Agency
Marketer
Carrier / Operator
Enabler
Associate
Seller
Type of Company
See descriptions below for reference.
- Number of Employees -
1-10
11-50
51-200
201-500
501-1,000
1,001+
Number of Employees
*
Job Title
*
- Country -
Afghanistan
Aland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
British Virgin Islands
Brunei
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Caribbean Netherlands
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos (Keeling) Islands
Colombia
Comoros
Congo (Brazzaville)
Congo (Kinshasa)
Cook Islands
Costa Rica
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and McDonald Islands
Honduras
Hong Kong S.A.R., China
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
Italy
Ivory Coast
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Kuwait
Kyrgyzstan
Laos
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macao S.A.R., China
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
Netherlands Antilles
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
Northern Mariana Islands
North Korea
Norway
Oman
Pakistan
Palau
Palestinian Territory
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Reunion
Romania
Russia
Rwanda
Saint Barthélemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin (French part)
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
South Korea
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Swaziland
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
U.S. Virgin Islands
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
United States Minor Outlying Islands
Uruguay
Uzbekistan
Vanuatu
Vatican
Venezuela
Vietnam
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Country
*
Phone
*
Partner Opt In
Yes, I would like to receive more information from our partner listed above
Agency:
A company that provides strategic, creative or media buying and related services to marketers.
Marketer:
A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator:
A mobile network operator that provides voice and/or data services.
Enabler:
A solutions provider offering technology and services that enables and supports mobile marketing.
Associate:
Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller:
Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.
Leave this field blank
