Kantar IMRB & MMA Feature Phone Usage and Behaviour Report (Overview) – India 2016-17 | Mobile Marketing Association
Feature phone Infographic
Release Date: 
December, 2016
Topics of Interest: 

Today over 85% of the urban Indian population owns a mobile phone, While smartphones get most of the attention, 56% of this user base actually users feature phones. There are many ‘myths’ associated with & feature phone consumers. The most common among these being

  • Feature phone users are not affluent
  • Feature phones are used only for calling / texting
  • Feature phone users are seeking to upgrade to smartphones
  • Feature phone users don’t access the internet

The feature phone Usage & Behaviour report put all these myths to the test - with surprising results.  

MMA Members, log in to download now.

To prevent automated spam submissions leave this field empty.
What? No password?

Not an MMA Member? Please enter your information below to download.