Kantar IMRB & MMA Feature Phone Usage and Behaviour Report (Overview) – India 2016-17
Today over 85% of the urban Indian population owns a mobile phone, While smartphones get most of the attention, 56% of this user base actually users feature phones. There are many ‘myths’ associated with & feature phone consumers. The most common among these being
- Feature phone users are not affluent
- Feature phones are used only for calling / texting
- Feature phone users are seeking to upgrade to smartphones
- Feature phone users don’t access the internet
The feature phone Usage & Behaviour report put all these myths to the test - with surprising results.