Kantar IMRB & MMA Feature Phone Usage and Behaviour Report (Overview) – India 2016-17 | Mobile Marketing Association
Feature phone Infographic
Release Date: 
December, 2016
Topics of Interest: 

Today over 85% of the urban Indian population owns a mobile phone, While smartphones get most of the attention, 56% of this user base actually users feature phones. There are many ‘myths’ associated with & feature phone consumers. The most common among these being

  • Feature phone users are not affluent
  • Feature phones are used only for calling / texting
  • Feature phone users are seeking to upgrade to smartphones
  • Feature phone users don’t access the internet

The feature phone Usage & Behaviour report put all these myths to the test - with surprising results.  

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