The Impact of Mobile Signals on the Consumer Journey: A Report By Mobile Marketing Association & RadiumOne | Mobile Marketing Association
Release Date: 
March, 2017
File Size: 
1.1 MB
A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:
  • What the top mobile signals are for branding, by vertical.
  • What signals marketers are employing, based on KPIs.
  • How the purchase funnel really works. (Hint: It’s not a funnel.)
  • What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.
To get these and other insights, you can download below.

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