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Defining Benchmarks for Mobile Success
Education
Defining Benchmarks for Mobile Success
Education
Defining Benchmarks for Mobile Success
Defining Benchmarks for Mobile Success
Released:
November, 2014
File Size:
137 KB
Education Section:
Archive
MMA Members, log in to download now.
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Company
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- Type of Company -
Agency
Marketer
Carrier / Operator
Enabler
Associate
Seller
Type of Company
See descriptions below for reference.
- Number of Employees -
1-10
11-50
51-200
201-500
501-1,000
1,001+
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Agency:
A company that provides strategic, creative or media buying and related services to marketers.
Marketer:
A company that sells its products directly to consumers and businesses and buys marketing services to achieve its goals. Company must also not fit into any of the other sales definitions.
Carrier/Operator:
A mobile network operator that provides voice and/or data services.
Enabler:
A solutions provider offering technology and services that enables and supports mobile marketing.
Associate:
Companies or organizations that do not generate revenue from mobile, but are integral to the development of the mobile industry. (i.e. trade associations, legal firms, consulting agencies, etc.)
Seller:
Companies that create and/or promote media and content or broker the sale and distribution of mobile advertising.
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