The Buyers Lexicon for Mobile Video | Mobile Marketing Association

The Buyers Lexicon for Mobile Video

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Release Date: 
February, 2018
File Size: 
1.5 MB

The Buyers Lexicon for Mobile Video

As video has emerged as one of mobile’s most engaging ways to reach consumers, the number of video formats and features has exploded.

But along with innovation, there’s confusion, which is why the MMA and its Mobile Video Committee have created The Buyers’ Lexicon for Mobile Video.

Featuring input from some of mobile video’s key players, it’s a handy reference guide that will help buyers understand this exploding, and complex, space. The Lexicon includes definitions and visuals of more than two dozen video placements, features and playback options. You’ll learn:

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