Mobile Creativity – Getting it right
Ariane Längsfeld, European Brand Manager – Media & Digital, Millward Brown

Winning the Mobile Moments
Andrew Bent, Creative Lead, EMEA Creative Services, Google

Mobile Creative
Alex McIllvenny, Head of Sales UK, Widespace

Part of MMA’s UK “Mobile Essential” series of seminars, the MMA Mobile Creative Innovation Seminar features panels and seminars from Facebook, Google, Telefonica, Millward Brown, Widespace, Nimbletank, Lightspeed GMI, Inspired and R/GA, which focus on creativity and mobile.
Date: March 17, 2015
Time: 3:30 – 6.00pm
Location: 10 Brock Street, London, NW1 3FG

Event agenda:

1. Mobile creativity – getting it right: Mobile user insights and a guide to best practices.

2. Mobile creative deep dive: Five key steps to excel in mobile.

3. Panel debate: In mobile, which is King – Creative Content or Context?

4. Creativity in mobile: Winning the mobile moments

5. Big data, programmatic, and creativity: Friend or foe?

6. The launch of 2015 Smarties Awards.