Speaker Presentations | MMA Global

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Monday, July 16, 2018

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Building a Culture of Freedom and Responsibility

9:10 AM - 9:40 AM

Patty McCord served as chief talent officer of Netflix for 14 years and helped to create the famous Netflix Culture Deck. Since it was first posted on the web, the Deck has been viewed more than 15 million times, and Sheryl Sandberg has said that it may be the most important document ever to come out of Silicon Valley. A veteran of established enterprises and start-ups alike, McCord has vast experience building winning cultures. McCord will discuss how building a culture of freedom and responsibility strips away the constraints that can thwart high-performers so your teams can be lean, nimble, motivated and happy.

Patty McCord, Former Chief Talent Officer, Netflix, Author of Powerful: Building a Culture of Freedom and Responsibility
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The Innovation Imperative: Accelerating Growth through Venture Thinking

9:40 AM - 10:10 AM

With digital transformation forcing companies to quickly adapt to fast-changing times, innovation has gone from peripheral to corporate strategy to foundational. But how do successful companies translate innovation into commercial success? Touching on key findings from GE’s new Global Innovation Barometer—and drawing from her experience working in GE’s venture capital group—Dara will discuss how companies are turning break-through ideas into solutions that build business and improve the world—from mobile payment services to drone-enabled health solutions. How to build “venture” thinking into a big organization? Dara will share how innovation leaders drive transformation, accelerate change and maximize their return on innovation.

Dara Treseder, Chief Marketing Officer, Autodesk
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Blockchain in Marketing: Imminent Promise, Real Challenges

10:10 AM - 10:40 AM

The advent of blockchain technology has represented a generational shift in network computing. For marketers and communicators, corporate adoption and implementation of blockchain technology promises advantages that are too compelling to ignore. These range from operational (e.g., ad buying) to transformative (e.g., certifying goods as sustainably sourced). But blockchain technology is transformative enough without having to oversell it. You do, however, have to understand the capabilities and limitations. Join Phil Gomes, Senior Vice President, U.S. B2B Digital Leader, Global Blockchain Center of Excellence at Edelman as he cuts through the hype, discusses what executives can really learn from the most promising pilots, and prepares marketers to ask the right questions of teams and colleagues when they get back to the office.​

Phil Gomes, Senior Vice President, U.S. B2B Digital Leader, Global Blockchain Center of Excellence, Edelman​
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With Great Power, Great Responsibility: Bridging The Gap Between Technology and Humanity

11:05 AM - 11:35 AM

Today, tech companies are leading a movement towards more responsible and ethical innovation. In contrast to television, the opportunities to reach consumers through digital seems limitless, but how do tech companies, marketers, and advertisers collaborate in bridging the gap between technology and humanity? This in-depth discussion with Marc Mathieu, CMO of Samsung will examine digital well-being, and what it truly means to utilize technology in a healthy way.

Marc Mathieu, Former CMO, Samsung
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A MMA MOSTT Research Study: Competing on M.A.R.S. – A Look Into the Emerging Marketing Capabilities for Today’s Market​

12:05 PM - 12:30 PM

This session shares key findings from a year-long study of changes in marketing capabilities by firms seeking to compete more effectively in today’s increasingly technology-led environment. Join Omar Rodriguez Vila, Phd as he shares a new model for the organization of marketing work centered on the development of value stacks, the creation of organizational gravity, and the design of learning loops. The presentation will provide examples of how the development of these emerging practices vary across firms, and insights to select the right model for your organization.​ This is the first of a number of projects brought to you by the MOSTT initiative.

Omar Rodríguez Vila, PhD, Professor of Practice in Marketing, Goizueta Business School, Emory University

Moderator:

Jon Suarez-Davis, Chief Commercial Officer, super{set}
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The Grass is Always Greener with AI

12:30 PM - 1:00 PM

It is more important than ever for brands to connect with consumers on a personalized, 1:1 level. In this session, TruGreen CMO Kari Rajaniemi will share how the brand collaborated with IBM Watson Advertising to create an AI-powered ad that can provide personalized lawn care plans and product recommendations based on a consumer's individual needs. Rajaniemi will share key learnings and insights from this unique campaign and inspire brands to seed their own campaigns with AI to help drive deeper engagement.

Kari Rajaniemi, Chief Marketing Officer and VP-Customer Service and Corporate Communications, TruGreen
Carrie Seifer, Chief Revenue Officer, The Weather Company

Tuesday, July 17, 2018

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How Mobile Apps are Changing the World

10:15 AM - 10:40 AM

Mobile apps have shaped the way we live our daily lives. They give us the power to do nearly everything — from ordering a burrito while lounging on the couch to finding a significant other with a few swipes on a dating app. So why don’t we harness the power of this same technology to solve some of the world’s bigger problems and even the biggest problems? That’s exactly what Copia has set out to do. Hear how Komal Ahmad, Founder and CEO of Copia, is using mobile technology, data and analytics, and a sophisticated algorithm to dramatically reduce food waste and solve the World’s Dumbest Problem - hunger. Don't miss a truly inspirational session with a formidable leader sharing how mobile is shaping the future.

Komal Ahmad, Founder & CEO, Copia
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Building a Shopping Experience for the Future of Mobile Commerce

11:00 AM - 11:30 AM

Boxed, the popular ecommerce start-up known as the "Costco for millennials" is laser-focused on building a best-in class mobile shopping experience while also keeping a fast-paced and positive culture throughout the organization. Jackson Jeyanayagam, CMO of Boxed, will share the story of Boxed's rapid growth going from $40,000 in sales to $100 million in three years, how the company's generous employee benefits strengthens its brand, and how it all ultimately contributes to the future of how mobile commerce is evolving.​

Jackson Jeyanayagam, CMO, Boxed.com
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Subway Employs Next Generation Mobile Communication and Commerce

11:30 AM - 12:00 PM

The next generation of mobile communication and commerce is here. Rich Communication Services (RCS), a dynamic and interactive technology that mimics the conversational simplicity of messaging is being used to engage and drive customers to Subway. Hear Carissa Ganelli, Chief Digital Officer at Subway share the results of its RCS trial and how it is driving advancements in mobile loyalty, SMS, and mobile apps to deliver a personalized ordering experience in seconds – and in clicks.

Carissa Ganelli, Chief Digital Officer, Subway

Moderator:

Dennis Becker, CEO, Mobivity
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Ten Year Futures

12:00 PM - 12:30 PM

The personal computer S-curve gave us 1.5 billion PCs and 3 billion people online, and now the smartphone S-curve is giving a computer to everyone on earth. So today, we have two innovation conversations: First, what can we build on the billion-scale platforms we have, what new models can we create, and do the internet giants leave any room? And second, what are the NEXT S-curves — the next transformative technology waves?

Benedict Evans, Partner, Andreessen Horowitz
 
Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

This event is by invitation only. Request an invite.

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