IBM Watson Advertising, formerly The Weather Company’s ad sales division, uses IBM Watson, the world’s leading AI technology, to unlock data and insights to help marketers make better decisions. To learn more, visit ibm.com/watson-advertising.
DataXu is a petabyte scale marketing cloud that enables marketers to better understand and engage their customers. Powered by Active Analytics™, our patented approach to Programmatic Marketing, the DataXu Marketing Cloud is a suite of applications that transform big data into better customer experience – at the speed of life. Our software helps marketers focus their marketing investments and achieve optimal results across all available media formats, devices, channels, and buying modes. With thirteen offices in nine countries, DataXu is powering the digital transformation of the world’s most valuable brands. Visit dataxu.com, follow us on Twitter, or contact us at [email protected].
GroundTruth enables you to build off what’s real—what real people are doing in the real world—and influence what they do next. Reach people where they are, in the moment when they are most likely to respond, before, during, and after purchase. GroundTruth offers the most accurate technology and robust insights, with places mapped using our proprietary Blueprints technology, and an unrivaled first-party database of consumer behavior that is 10X the size of the competition. We believe in the power of place. Where you go and what you do in the real world says more about who you are than anything else. Build your brand, increase store visitation, sales, and more by delivering the right message, to the right person, at the right place and time.
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HelloWorld (www.helloworld.com) provides brands with a rich engagement platform to create mobile CRM programs, promotional campaigns, loyalty solutions and in-venue mobile activation.
HelloWorld's technology, creative, analytics, and legal services enable cross-channel consumer touch points across web, social and mobile channels, through to POS. Fortune 500 brands and world-class agencies, including Coca-Cola, Microsoft, The Gap, Live Nation, Yahoo!, and Procter & Gamble, as well as individual store franchisees, utilize our unified engagement platform to motivate specific consumer behavior.
InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 872 million active uniques in over 200 countries. Learn more at www.inmobi.com
Thinknear by Telenav is a leading mobile advertising network focused on using location more intelligently to deliver unique audiences and better consumer experiences that ultimately result in more customers.
Thinknear’s platform was built from the ground up to deliver the scale and reach required to leverage location in mobile. We access over 14 years of exclusive location data from Telenav, our parent company, to power our location targeting. We use our first party data and deep location and mobile experience to deliver services and solutions advertisers can’t get from other ad networks.
Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver seamless customer experiences no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on the website or native app.
Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack and thousands more.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
The MomentFeed platform connects national brands with local consumers in the communities they serve. With MomentFeed, businesses can efficiently deliver relevant, localized marketing at scale across thousands of locations. The platform unifies Facebook, Google, Instagram, Twitter, Foursquare and more for management down to the local level, on a global scale. Brands like The Home Depot, Coffee Bean & Tea Leaf, Applebee's, Disney and Quiznos trust the MomentFeed platform to deliver relevant, localized marketing across thousands of locations. MomentFeed is partnered with Facebook, Foursquare, Google, Bing, Instagram and the world's most trusted data contributors to provide unparalleled accuracy, consistency and relevancy. For more information, go to https://momentfeed.com
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes.
Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns™ to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize every customer interaction.
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical realtime responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions—not just data. More information is available at
Tremor Video Tremor Video (NYSE: TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our proprietary technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook, and LinkedIn.
Vevo is the world’s leading all-premium music video and entertainment platform with over 11 billion monthly views globally. Vevo brings a library of 150,000 HD music videos, exclusive original programming and live concert performances to everyone on the planet who loves music. Viewers can watch on-demand through Vevo.com, the mobile web and apps for mobile/tablets and TVs, or through Vevo TV, the always-on broadcast-style linear music channels built by expert human programmers. Additionally, Vevo syndicates its catalogue to dozens of sites across the web giving music fans the option to view their favorite programming anywhere, anytime.
YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YPSM app and YP.com, which are used by more than 80 million visitors each month in the U.S. (Internal Data, September 2014). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning more than half a million advertisers. For more information, go to http://national.yp.com/
BrightboxTM is a NYC based end-to-end technology and consumer services company that provides secure, fully connected mobile device charging stations for venues of all types – hospitality, entertainment, healthcare, retail, education and transport. We provide a best-in-class, safe, intelligent, brandable solution that supports your business by helping them attract, engage, satisfy and retain customers. We are in the business of keeping on the go people powered up and connected – and they love us for it.
If we could have done it alone, we would have by now. The Girls’ Lounge champions, supports and inspires women. We believe that the more we advocate for one another and embrace what makes us different, the better business and life will be for everyone. Dare to be a girl.