LONDON, January 15th, 2017 -- S4M (Success For Mobile), the leading mobile advertising platform, announces today the appointment of Andy McNab as the first UK Managing Director. He will lead the expansion of S4M’s activities in the UK with a strong focus on driving sales growth in the region and managing the enlarging team.

“We are excited to welcome Andy to the company. UK is one of our most important markets in Europe with considerable growth prospects,” says Christophe Collet, CEO of S4M. “I am confident that he will continue to grow S4M in the UK, increase our client engagements, and solidify our position in the market.”

Andy is an industry veteran with nearly two decades of experience in the digital advertising space. He won an IPA Media Owner Award and was named Commercial Director of the Year in 2014. Prior to joining S4M, Andy led Rocket Fuel’s growth in the UK for more than six years starting as Managing Director and later promoted to VP of UK, Australia, and Nordics. He also held the position of Agency Director at AOl for four years and has spent nearly a decade as Sales Manager at MSN.

“I am delighted to be joining the company and leading the fast-growing team in London,” says Andy. “S4M has a breakthrough technology for marketers with ongoing innovation, it will be an exciting challenge to make sure the company stands out in a very competitive business environment.

About S4M

S4M – Shopper Marketing Made Easy – is the first and only mobile advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a mobile-first technology that is unique in the industry to be accredited by the MRC (Media Rating Council) on the entire mobile user journey. The platform empowers brands with full transparency and control in their mobile data supply chain from mobile programmatic buying to consumer conversion in apps, mobile sites, and physical points of sales.

Founded in 2011 by mobile marketing pioneers, S4M is headquartered in Paris with over 140 employees and services more than 500 advertisers worldwide. The company has ten offices in the US, Europe, Asia Pacific, and Latin America. Discover more: http://www.s4m.io

Press Contact: Zoey Tung, [email protected], Brand Content Manager – S4M