Major UK Publishing House Introduces qode® to U.K. Marketing Audiences

FORT MYERS, Fla., and LONDON, October 17, 2006 – NeoMedia Technologies, Inc. (OTC BB: NEOM), an innovator in market-driven technologies, said today that Haymarket -- a major U.K. publisher -- has created the first qode®-enabled article for its flagship title, Media Week (www.mediaweek.co.uk).

NeoMedia’s patented  qode (www.qode.com) suite is an easy-to-use set of applications that includes qode®reader and qode®window, which provide One Click to Content™ connectivity for products, print, packaging and other physical objects to link directly to specific desired content on the Mobile Internet.  qode®reader works with camera phones, letting users “click” on two-dimensional “smart codes” to connect directly to targets, while qode®window lets users enter a key word, phrase or product name to connect to a target. 

“The Media Week article inter-actively introduces qode to the U.K. marketing community in a positive and proactive way,” said Martin Copus, president of NeoMedia Mobile and COO of the parent company.

The page, published in the issue due out today, features a two-dimensional “smart code” and invites readers to download and try the qode application, which delivers a live Mobile Web user experience.

NeoMedia’s Copus said that his company “is delighted that such a prestigious magazine as Media Week is the first U.K. title to feature qode, creating a unique opportunity for the sophisticated and highly creative U.K. advertising and marketing communities to try qode themselves. This is just the beginning,” he said, noting that “NeoMedia is eager and excited about bringing our ground-breaking technology to market in the very near future.”

About NeoMedia Technologies, Inc.
NeoMedia Technologies, Inc. (www.neom.com), is a diversified global company offering leading edge, technologically advanced products and solutions for companies and consumers, built upon its solid family of patented products and processes, and management experience and expertise. Its NeoMedia Mobile group of companies offers end-to-end mobile enterprise and mobile marketing solutions through its flagship qode direct-to-mobile-web technology and ground-breaking products and services from four of the leading mobile marketing providers in the U.S. and Europe. By linking consumers and companies to the interactive electronic world, NeoMedia delivers one-to-one, permission-based, personalized and profiled dialogue -- anytime and anywhere.

NeoMedia companies and offerings include: 12snap AG (www.12snap.com), a Munich, Germany-based award-winning leader in mobile marketing and entertainment applications; Mobot, Inc. (www.Mobot.com), a Lexington, Massachusetts-based pioneer in mobile visual recognition technology; Sponge Ltd. (www.spongegroup.com), a London, UK-based leader in developing and implementing mobile marketing applications and content delivery; and Gavitec AG - mobile digit (www.gavitec.com), a Würselen, Germany-based leading provider of mobile technology and marketing solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

qode is a registered trademark, and qodereader, qodewindow and One Click to Content are trademarks of NeoMedia Technologies, Inc.  Other trademarks are properties of their respective owners.

Press Contacts: 
Martin Copus
NeoMedia Technologies, Inc.
+(239) 246-9889 or +44 7766 801818
[email protected]

David A. Kaminer
The Kaminer Group
+(914) 684-1934
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