Komli Media launches Remarketing Demand Side Platform
February 6, 2014
Company also aligns its organization structure to intensify its focus on Remarketing and Social
Komli Media, Asia Pacific’s leading digital media technology platform, announced the launch of an innovative, enterprise class Remarketing Demand Side Platform (RDSP) that enables digital marketers to convert site visitors into loyal customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics. The launch further strengthens Komli Media’s expertise and leadership in performance and social media advertising across Asia Pacific.
Komli’s Remarketing DSP combines the transparency and self-serve benefits of a traditional DSP model with the ROI and scale of remarketing by adding features such as native dynamic creative optimization, advanced audience segmentation, and built-in performance optimization. Advertisers also have the flexibility to either self-manage their campaigns using the platform or leverage Komli’s campaign management and optimization expertise while they build these capabilities internally. Komli’s Remarketing DSP is one integrated platform to manage remarketing across display, mobile, and social.
Ashwin Puri, VP Remarketing, Komli Media, said, “Komli works with over 75% of the top advertisers in APAC which gives us an opportunity to understand the emerging trends in this market. We are seeing remarketing spends for most performance advertisers increase rapidly and it will soon be one of the largest channels for digital performance advertising. As this medium becomes significant, advertisers will demand greater transparency and control, which is the evolution we have seen for search and social. Komli has really innovated here to create one of the world’s first remarketing DSPs.”
Komli is running campaigns across the ecommerce, travel and finance verticals and has delivered successful results for Myntra, India’s leading fashion etailer. “Komli has been working with us as a remarketing partner and we are impressed with how fast the platform has scaled in a very short time. Their detailed reporting and analytics allows us to monitor our campaign performance and optimization closely and brings a whole lot of transparency into the entire process. In addition, we are very happy with the flexibility of their system in integrating with our backend and optimizing for specific business goals. We are looking forward to Komli scaling further and contributing significant proportions of our revenue,” said Gowrishankar TS, Digital Marketing Manager, Myntra.
As a part of increasing its focus on remarketing and social, Komi is also announcing key changes to its leadership team to align itself with these focus areas.
Amar Goel, CEO and Founder, Komli Media said, “Marketing via social and remarketing will be the key pillars of growth as we take Komli to the next level. We have aligned our leadership team so that we have people focusing at both a regional and product level.” Ashwin Puri is now heading Komli’s Remarketing DSP business, in addition to its mobile business, while Matt Sutton is leading the Social business. Mukesh Agarwal will run product management across the company. To drive growth in its core regions, Komli has promoted Damien Lavin to run the Southeast Asia and Australia regions. Rakesh Malani has also expanded his responsibilities to run HR globally, in addition to his CFO role. All are now part of the Leadership Team at Komli Media.
Amar concluded, “I am really excited about the growth of digital and Komli. Our continued investments in programmatic advertising across remarketing and social can power a new wave of innovation for marketers and I am excited to work with our new leadership team to turn this vision into reality.”
Komli Media is Asia Pacific’s leading media technology company with solutions across display, mobile, social, and video for marketers, agencies and publishers. Komli is building next-generation platforms that leverage the power of programmatic buying to make advertising across display, mobile and social efficient and transparent. Headquartered in Mumbai, Komli Media has 300 employees across 12 offices in India, Southeast Asia, Australia, and New Zealand. Find out more at http://www.komli.com.