DANIEL STARR NAMED VICE PRESIDENT, ONLINE MEDIA FOR NEW MOTION, INC.

Newly Created Position Oversees Company’s Online Media Activities For All Three Divisions

December 11, 2006, lRVINE, CA – Daniel Starr has been named to the newly created position of vice president, online media, for digital entertainment company New Motion, Inc., it was announced today by Burton Katz, chief executive officer.

In this position, Starr will oversee all of the company’s online media activities, including media buys, trend assessment, search engine optimization, tracking and analysis.  He will manage these functions for all three of New Motion, Inc’s divisions -- MobileSidewalk™, RingtoneChannel and Bid4Prizes. 

“Daniel Starr has a strong track record in online media management, and we are delighted he has joined the New Motion, team as we grow our company’s product and service offerings,” said Katz.  “We look forward to enhancing our online media presence further with Starr’s efforts dedicated full-time to this endeavor.”

Starr joins New Motion, Inc. from his recent stint as president, west coast office for multi-million dollar Internet conglomerate CPX Interactive / BUDS Inc., where he helped establish the company’s West Coast presence.  Previously, Starr was with Gorilla Nation Media LLC / WebRoyalties LLC as vice president of performance marketing, where he oversaw all aspects of media buying and maintained important relationships with major media companies, including Sony Music Group, New Line Cinema, and Universal Music Group.  He got is start at Intermix Media / FOX interactive as a sales and business development manager where he helped launch and manage campaigns for MySpace.com.   Starr is a graduate of <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Drexel University with a bachelor of arts in psychology degree.

About New Motion, Inc.
New Motion, Inc. is a privately held digital entertainment company providing a broad range of digital and mobile products and services to consumers.  New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game.  Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles.  For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.

CONTACT:
Karen Strickholm for New Motion, Inc.
505-988-4401
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