BusinessWeek.com Names Omnicom Group’s mobile agency ipsh! Co-Founders Mike Jelley and Nihal Mehta as two of their “New M-Commerce Barons”
Entrepreneurs heading North America’s largest mobile marketing agency cited among several other mobile technology pioneers
(New York, NY and San Francisco, CA) Mike Jelley and Nihal Mehta, the two founders of North America’s leading mobile marketing agency ipsh!, have been named by Business Week.com in a feature article identifying who’s who among the world’s new “M-Commerce Barons” this year. Attention from the top tier news outlet BusinessWeek.com puts ipsh! center-stage in the emerging mobile industry, demonstrating the company’s role as a market leader and showcasing the success story of Mr. Mehta and Mr. Jelley. Coverage appears here:
At the respective ages of 24 (Mr. Mehta) and 29 (Mr. Jelley) formulated the concept of the company in 2001, launching ipsh! as a service for event promoters to alert young people to parties in a geographic area. The business grew a cult following and was a hit among Gen X & Y young adults, quickly being recognized as a valuable marketing tool for global corporations to incorporate a variety of mobile technologies into their advertising campaigns.
ipsh! has worked with global brands including Sony, Pfizer, Disney, Madonna, Budweiser and HBO, among many others, and was purchased by advertising giant Omnicom in 2005. Mr. Mehta and Mr. Jelley remain head of the company, which maintains its US leadership position in mobile marketing with more than 600 campaigns implemented for 150 unique clients. Recently, the company opened an office in London to expand to the European marketplace and launched eztxtmsg (http://www.eztxtmsg.com), a service that enables small-to-medium sized businesses to set up simple, turnkey mobile marketing campaigns from a web-based interface.
“We are honored that BusinessWeek.com is recognizing our efforts in pioneering a brand new marketing and advertising platform,” said Mr. Jelley. “We see 2007 as the year of the next iteration of mobile marketing, “mobile marketing 2.0,” where brands are specifically allotting significant spend to mobile and working to integrate mobile as a comprehensive part of their overall marketing strategy.”
2006, was a big year for ipsh! In the company’s fifth year, they won OMMA Magazine’s Award for Best Mobile Marketing Campaign with Carl’s Jr. and placed as finalists for campaigns with Discovery Channel, Johnson & Johnson’s Neutrogena, and Unilever’s AXE. Earlier this year, the company’s parent agency, The Marketing Arm was ranked as the #1 U.S. Marketing Agency as judged by Promo Magazine.
Mr. Jelley and Mr. Mehta, are joined on BusinessWeek.com’s list of M-Commerce Barons with Omar Hamoui (AdMob), Paul Scanlan (MobiTV), Sam Altman (Loopt), Noah Glass (Mobo), Gilles Babinet (Eyeka), Zaw Thet (4Info), Blake Krikorian and Jason Krikorian (Sling Media), Roman Scharf and Daniel Mattes (Jajah), and Jacob Guedalia (iSkoot).
ipsh! is the award-winning, full service, global mobile marketing agency. With nearly 1,000 campaigns since the company’s inception in June 2001, ipsh! provides strategy, creative, execution and analytics across an array of mobile technologies including 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, java games, real-time voting/polling, chat, interactive TV, text to screen, IVR (interactive voice response), premium SMS, MMS, mobile video, bluecasting, location-based services, and mobile media planning & buying. ipsh! is part of The Marketing Arm network and a wholly owned subsidiary of Omnicom Group Inc. and has offices in San Francisco, New York, and London.
Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
To learn more about ipsh! please contact:
Vijay Chattha / ipsh! PR-VSC Consulting