Frequently Asked Questions
How do I submit an entry?
All submissions MUST be submitted online via our Submission Tool. We will NOT accept submissions in any other format. Enter Now
. You can download a PDF version of the entry form here
What is the eligibility period to submit a campaign?
If entering the Global Program, campaigns submitted should be active in the marketplace between January 2016 – June 2017. For all regions and countries, the campaigns submitted should be active in the marketplace June 2016 – June 2017. Please refer to the Eligibility, Deadlines & Fees section for more information.
Can I submit in more than one award program?
Yes, you can submit in more than one award program. You can submit to a country, a region, and global. Please note discounts for submitting a single campaign to multiple categories and/or regions.
What is the deadline to submit a campaign for The Smarties™?
The Deadline to submit entries for The Global, North America, & EMEA Smarties is June 30, 2017. The early bird pricing will expire on May 25, 2017. Extended deadline is July 7, 2017.
The Deadline to submit entries for The LATAM Smarties is July 7, 2017. The early bird pricing expires June 30, 2017. Extended deadline is August 4, 2017.
The Deadline to submit entries for The APAC, India, and Indonesia Smarties is July 17, 2017
The Deadline to submit entries for The Vietnam Smarties is September 8, 2017
What are the entry categories this year?
A full list of categories is available here
Are the categories the same for Global, Regional, and Country?
A limited number of categories are available for regional and country Smarties awards. Click here
for details. Please refer to the APAC, China, India, & Vietnam Smarties for these programs’ categories.
How much does it cost to enter?
The cost to enter varies based on Global, Region & Country. We also offer discounts for applying to more than one region and/or category. Please refer to the Eligibility, Deadlines & Fees section for more information. For APAC Fees, click here
Can I submit an entry in more than one category?
Yes, you can enter a single campaign in multiple categories. There is a discounted fee if you do so. Please note fees are per submission.
Please refer to regional & country programs for any special discounts on fees.
Is there a limit to the number of submissions I can enter?
No, there is no limit to the number of submissions an organization may submit. You may submit a single campaign in multiple categories or submit several campaigns in a single category, however entrants are encouraged to customize the submission based on the category for which they enter.
May I include a video with my submission?
Yes, it is highly recommended you include a video with your submission. There will be an opportunity to upload additional content as part of the submission process; a third party must host all videos. Please click here
for more information.
How do I become a judge or pre-screener?
You may submit your interest in pre-screening or judging by sending an email to awards[at]mmaglobal[dot]com
. Please include a brief biography. Our judges represent the leaders in the mobile marketing industry and come from wide array of companies and geographies, view our 2016 Jury Panel
When will the shortlist be announced?
The shortlist will be announced publicly once judging is complete and the results are tallied (August).
When will winners be announced?
The Smarties™ Jury will make the final selection of winners. If there are no suitable nominees, judges may decline to appoint a winner, for any category or geography, in any given year.
The Global Smarties™ 2017 winners will be recognized for excellence at our awards gala in New York City on Monday September 25 during our Advertising Week
Regional and country winners may be recognized at a separate event prior to or following the September 25 Awards gala. Please refer to the region and country Smarties Program pages for additional information.
Where do I find information about past winners or finalists?
Information on past winners and finalists can be viewed here, for 2014
, and 2016
Will my submission be made public?
The MMA reserves the right to use any/all content included with the submission for the purposes of research. Information used for research will be kept confidential. Those who win regional or global awards should anticipate having their submission published as part of an annual mobile marketing guide. Submitters should assume that MMA will use any/all content included in the winning submissions accordingly. If you wish to review content prior to publication, please indicate that on your submission form.
Who can I contact for more information?
Please direct all additional inquiries to awards[at]mmaglobal[dot]com
. Please note that, as the submission deadline approaches, we receive a heavy volume of inquiries and may be delayed in responding.
What do winners receive?
Winners will receive a Smarties™ trophy recognizing their achievement. Attendees at our awards ceremony will receive their trophy on site. All others will be mailed to the address provided on your submission form. Only one Smarties™ trophy will be given to each winner, duplicate awards are available for purchase by special request (awards[at]mmaglobal[dot]com