Federico Pisani Massamormile, MMA Global Chairman, Interim CEO, MMA | Mobile Marketing Association

Federico Pisani Massamormile, CEO of HANZO (www.HANZO.com.br) has 16 years of international experience in the telecom, wireless and new media industries and has consistently been a visionary in enabling the development of mobile marketing in Latin America.

In June 2000 he became CEO of blah! - a TIM-owned wireless application service provider. Blah! became a recognized leader in its industry, achieving success throughout Latin America and expanding to the United States and Asia. Blah! became one of the largest mobile social networks, deployed in 19 carriers in Latam, the US and Asia, with 5M unique users, exchanging 300M msgs/month. Blah! achieved an average penetration of 25% in the Carrier’s base and built a brand awareness of more than 80% among young adults in the main Latin American capitals.
   
In 2005, Federico started up HANZO, a Brazilian mobile marketing company, and grew it to the top 4 and the fastest growing service provider in the country. HANZO works with more than 100 clients between media companies, advertising agencies and consumer brands and distributes its product to all Brazilian carriers. With HANZO proprietary online platform, Federico made it easier and faster for Brazilian companies of all sizes to create and manage mobile products and marketing campaigns, online and realtime. Anybody can log into the platform and create a personalized mobile site, an SMS alert or an SMS campaign in a matter of minutes.

In 2008, Federico co-founded the Latin America Chapter of the Mobile Marketing Association (MMA) and was elected regional Chairman. He signed up key industry members, and launched the Code-of-conduct and Best Practices for Brazil with the endorsement of all major carriers. In March 2009, Federico was elected global chairman of the MMA.Federico Pisani Massamormile, CEO of HANZO (www.HANZO.com.br) has 16 years of international experience in the telecom, wireless and new media industries and has consistently been a visionary in enabling the development of mobile marketing in Latin America.