Free Webinar: Privacy Fundamentals for Mobile--What You Need to Know To Successfully Navigate the Landscape
September 22, 2011 - 11:00 AM PST
Space is limited: Reserve your spot now
As mobile marketing continues to grow, the use of data for analysis and personalization has become increasingly important in successfully providing relevant services to users. Some of the uses of mobile data, such as location and device IDs have started drawing scrutiny by media, policymakers and advocates. What are the issues that are creating concerns? What do consumers think about privacy (discover insights from recent Truste privacy research)? How can you avoid the risks? What are the emerging best practices? What is the MMA doing?
Join leaders of the MMA and the Future of Privacy Forum to learn how you can navigate the legal and policy challenges facing the mobile advertising ecosysytem in this Privacy Fundamentals webinar sponsored by TRUSTe.
Your speakers include:
Moderator:
Michael Becker, North American Managing Director, Mobile Marketing Association
Panelists:
Jules Polonetsky, Co-Chair and Director, The Future of Privacy Forum
Christopher Wolf, Co-Chair, The Future of Privacy Forum; Partner, Hogan Lovells US LLP
Alan Chapell, President, Chapell & Associates; Co-Chair MMA Privacy Committee
Frances Maier, President, Truste; Co-Chair MMA Privacy Committee
Space is limited: Reserve your spot now
Sponsored by: TRUSTe
Remark: The Mobile Marketing Association, Inc. “(MMA”) may use each webinar registrant’s contact information for direct MMA outreach. Additionally, MMA will provide its sponsoring partners with the contact information of each registrant. Furthermore, MMA’s sponsoring partners will be provided the webinar’s Questions & Answers so that sponsors may follow up with individual registrants. In no other way will the MMA directly sell, lease or use a registrant’s contact information.
