FREE WEBINAR: Ensuring Relevant Consumer Engagement in Canada & Beyond - How Open APIs are Changing the Mobile Marketing Landscape
When: August 25, 11:00 AM - 12:00 PM PDT
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The mobile landscape is changing.
Today, Canada supports over 25.3 million mobile connections; a number that is expected to reach 28 million by 2012 (IEMR 2011). Mobile carriers, like Rogers Communications, are starting to expose network data via mobile cloud services in order to enable rich, relevant and targeted engagements with consumers.
At this free webinar, you'll learn how to tap into location, device type, data plan, subscriber profile, billing and related value added carrier services. These services are made available through standard application interfaces to streamline mobile solution development.
Join Neustar and Rogers and gain an understanding of how the latest industry innovations of mobile cloud computing and access to carrier APIs can drive these relevant consumer engagements.
Presenters:
Lisa Peterson, Director, Mobile Partnerships & Marketing, Neustar Inc.
Saigin Govender, Manager, Product Strategy and Planning, Rogers Communications Inc.
Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association
Watch the archived webinar here: https://www3.gotomeeting.com/register/710821182
Responses to Attendee Questions are Coming Soon!
